The Ultimate Competitive Advantage: Why Your People Make All the Difference

Every move your company makes can be copied by your competitors. 

But truly mobilizing your people creates positive results in a thousand different ways throughout your organization, giving your company the ultimate competitive advantage. 

For decades Franklin Covey has been working with businesses throughout the world to train their people in the seven-habits model of personal effectiveness.

The Ultimate Competitive Advantage describes the Six Practices Franklin Covey has discovered to engage people across the company and shows how employing these practices can take your organization to a higher level of performance. 

Based on Covey's 7-Principles of Highly Effective People, the Six Practices include:  

1. Lead with Purpose

2. Execute with Excellence

3. Unleash Productivity

4. Inspire Trust

5. Build a Legacy of Sales Leadership

6. Create Intense Loyalty

With an Introduction by Sean Covey, The Ultimate Competitive Advantage, by Shawn D. Moon and Sue Dathe-Douglass, provides real-world examples of how to unleash the productivity of your group or team.

Utilizing the triple-bottom-line:  Purpose, People. Planet = Profit, your organization can collaborate with employees, customers, suppliers and other stakeholders to build High Speed Trust in a Rapidly Moving Business Landscape.

In the end the success of any organization is dependent on its effectiveness and the commitment of its people. 

Everyone knows this, but few organizations operate this way.

But with the help of The Ultimate Competitive Advantage, yours can.